"Death to the death penalty" is a campaign that was launched in October 2010 in aid of Amnesty International, who are aiming to abolish the death penalty in the 58 countries that still practice it.
This clip was written by TBWA/Paris and directed by Pleix with the production company, Warm & Fuzzy.
This ad works well as a visual metaphor representing the work that Amnesty International are doing worldwide. It says that this organisation is like the flame in the darkness, melting away the evil around it.
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